New Printing Industry Trends

The emergence of digital and Internet technologies recently have introduced about new printing trends which will forever alter the printing industry. These printing industry trends have altered the way in which companies do business in the design towards the printing phase of operations.

Around Australia, the printing industry has met these new printing trends with open arms as numerous have updated their workflow and production ways of satisfy the altering demands. However, a lot of individuals who never made these important changes have battled due to the growing competition by non-print an internet-based media.

Based on the Rochester Institute of Technology School of Print Media, there’s been an increasing media competition thinking about the truth that print advertising is driven by newspaper, magazine and periodical revenues while “the web is chipping away at traditional media usage and communication.”

The current developments within the printing industry could be related to several printing trends:

Workflow Digitisation

Probably the most important printing industry trends continues to be the electronic delivery of files as desktop publishing takes full charge of the printing process.

There’s a growing demand for electronic delivery of graphics and pictures, that has made film media process obsolete.

The industry has adopted automated workflow processes that will link customers, printing systems and services for the first time.

Technology Integration

Printing trends are working towards full workflow automation with the introduction of computer-to-plate imaging technologies that permit desktop publishing applications to output straight to a printing plate.

Many printing presses are integrating “hybrid” printing by mixing different reproduction processes because so many print tasks are complex with specialised coating or printing needs.

There’s an increasing trend in mix media conversion in one file to the information distribution and electronic publishing methods.

The growth of digital technologies for example Direct Imaging offset presses and Inkjet printers make colour printing economical.

Altering Demands

Printing trends also have pointed towards shorter production runs and schedules in order to contend with digital printing.

Printing production now shifts closer to begin distribution as printing trends escape from being press-centric to printer-centric.

A larger amount of printing jobs has moved from printing companies to individuals created by desktop printing and offshore printing firms.

The implementation of recent printing industry trends like the workflow digitisation, technology integration and altering demands have transformed companies into more effective and efficient companies. However, some niche pre-print operations are actually made obsolete because desktop publishing has eliminated the requirement for pre-press and movie-based processes. The implementation of the digitised workflow has further automated the printing process and simultaneously freed the operation from work-intensive tasks that could hamper production schedules. Regardless of the growing value of online-based services, the printing industry remains strong and long lasting because it adopts new strategies to be successful later on.

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