Why Face to Face Engagement is Important in Experiential Marketing?
Face to face engagement lights up the experiential marketing in ways like street teams, brand ambassadors and a lot more. It creates Experiential Marketing Campaign a powerful, memorable and an effective marketing tool. Here are the reasons to why face to face engagement is important:
- Body language and expressions
This entails eye contact, nodding, fluent speech, pitch variation and many factors that can be portrayed or interpreted during face to face engagement.
- Handshake is powerful
Studies claim that strangers tend to have more positive impression on people who offer a handshake when they meet and greet each other.
You can convey the personality of the company culture in a better way by connecting better with client via developing a personal relationship.
- Trust between the company and its customers
Interacting with people is important when building trust in any relationship, particularly in business. This fades away the hesitation when it comes to choosing to invest in your product or service.
- Makes you visible
Consumers may never have seen and experienced a brand like yours before. Even though they don’t make a purchase right away, now they know your company name and interacted with a rep. So when they need a product or service in your field, they will get in touch with you first.