Four Important Reasons to Have a Responsive Website Design

If you are a business owner, you want to invest in a functioning website to reach a wider audience. You will need to do a website builder comparison to pick the right tool for your needs. Once you have chosen a site builder, you will have to focus on the design elements that your site will have including its responsiveness to user devices. Responsive website design ensures that your site and pages look good on any device people will use. There are many reasons to have a responsive web design including the following:

Most Internet Users Access the Web on Mobile

Surveys show that there are billions of people in the world who are using mobile devices. Mobile is obviously a trend that seems to stay. As a website owner, you must adapt to this trend to stay relevant and ensure your visitors remain interested in your site. To make sure that your site works for everyone, give equal priority to your mobile and computer visitors.

Google Appreciates Responsive Websites

One of the criteria for Google to rank a website is its responsiveness. If you want your target audience to find your site, make it mobile-friendly. With a higher ranking on search engines, your site will appear on the first pages of search results, increasing your chances of getting found by your target customers.

You Don’t Have to Build Two Websites

Because your need a website that works on mobile, you may want to create a mobile version of your site. However, having to websites come with some problems. For instance, building another website that is mobile-compatible takes time, energy, and resources. You will need to put on more effort as you build two sites and update them in the future. Also, you need to stay on top of these websites’ performance. However, having a responsive website is hitting two birds with the same stone. It is because visitors can open your site and access your content no matter the screen size they view them on.

It Makes It Easy for you to Track Analytics

Having two website versions means keeping up with the analytics of both sites and analyzing the results separately. But, having a responsive website lets you see how your analytics differ based on the device your visitors use. Also, you can make deductions on what is working for your target audience as you have a consistent big picture view of your site.

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